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XXXX BEER WATERWAYS

XXXX BEER WATERWAYS

PRODUCED BY THE EMPIRE POST

This was a sustainability project I worked on with The Empire Post for XXXX Beer's water conservation initiative.
For this project, I developed the hand-drawn style animation, created the concept art, assets and animation to sit on top of provided live-action footage.

The below version is the directors cut, which includes most of the animation I created. For the public release, a lot of the animation was cut out to appeal to an older audience.

CONCEPT DESIGNS AND EXPLORATION - ILLUSTRATED BY NISSQUIK

Concept design illustrations that were created using style frames during post production. This style was developed upon to create the final result in the video above. The faces from the initial designs (toward the bottom) were removed to fit with an older audience.

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