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XXXX BEER WATERWAYS

XXXX BEER WATERWAYS

FOR THE EMPIRE POST

An advertisement I worked on with The Empire Post for XXXX Beer's water conservation initiative.
This ad was created for multiple media platforms. I developed the hand drawn style animation, created the concept art, assets and animation to sit on top of provided live action footage.

The below version is the directors cut, which includes most of the animation I created. For the public release a lot of the animation was cut out to appeal to an older audience. 

CONCEPT DESIGNS AND EXPLORATION - ILLUSTRATED BY NISSQUIK

Illustrations that were created using style frames during the design stage.
The faces from the initial designs were removed to fit with an older audience.

 

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