XXXX Waterways for The Empire Post

An advertisement I worked on with The Empire Post for XXXX Beer's water conservation initiative. This ad was created for multiple social media platforms as well as TV. I developed the hand drawn style animation, all the concept art, created all the assets and created the animation to sit on top of provided live action footage. The below version is the directors cut, which includes most of the animation I created. For the public release a lot of the animation was cut out to create a less cartoon like result.